Well Played Studios worked with the Visa IOT Connected car team to produce the Visa Connected Car VR Simulator- a unique experience that offers consumers and auto executives a sneak peek into the future of payment on the road.
We collaborated with a fabricator to create the “buck”, where consumers sit down in a mock driver seat and dive into “The Era of the Connected Car” through a VR headset. The experience lasts around 5 minutes as the user is guided through a series of interactive payment moments from inside their vehicle. Built using the Oculus Rift, Leap Motion, and a custom built buck to sit in to emulate a car while playing.
Create a cutting edge simulator that can travel to auto shows and conferences as an impressive stand alone piece
Allow Visa’s auto partners to sit behind the wheel and see Visa’s vision first hand
Create four use cases: paying for parking, tolls, gas & drive thru
Show Visas’s continued dedication to being a thought leader