CONNECTED CAR

VR SIMULATOR

Visa

OVERVIEW

Well Played Studios worked with the Visa IOT Connected car team to produce the Visa Connected Car VR Simulator- a unique experience that offers consumers and auto executives a sneak peek into the future of payment on the road.

We collaborated with a fabricator to create the “buck”, where consumers sit down in a mock driver seat and dive into “The Era of the Connected Car” through a VR headset. The experience lasts around 5 minutes as the user is guided through a series of interactive payment moments from inside their vehicle. Built using the Oculus Rift, Leap Motion, and a custom built buck to sit in to emulate a car while playing.

GOALS

  • Create a cutting edge simulator that can travel to auto shows and conferences as an impressive stand alone piece 

  • Use Oculus Rift and Leap Motion to make an immersive controller free driving experience

  • Allow Visa’s auto partners to sit behind the wheel and see Visa’s vision first hand

  • Create four use cases: paying for parking, tolls, gas & drive thru

  • Show Visas’s continued dedication to being a thought leader

PORTABLE SIMULATOR

Portable simulator that can affordably travel to conferences and auto shows.

FUN AND EDUCATIONAL

Created a fun and educational tool that has aided Visa in their sales process.

BUSINESS CONNECTIONS

Thousands of top level executives will walk away with memory that Visa executes on the cutting edge.

*Viewed in image, JP Morgan Chase CEO, Jamie Dimon, inside the Connected Car.

MULTIPLE LOCATIONS

Simulator has large presence in Visa’s brand new innovation lab at their global headquarters in San Francisco.

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