CONNECTED CAR
VR SIMULATOR
Visa
OVERVIEW
Well Played Studios worked with the Visa IOT Connected car team to produce the Visa Connected Car VR Simulator- a unique experience that offers consumers and auto executives a sneak peek into the future of payment on the road.
We collaborated with a fabricator to create the “buck”, where consumers sit down in a mock driver seat and dive into “The Era of the Connected Car” through a VR headset. The experience lasts around 5 minutes as the user is guided through a series of interactive payment moments from inside their vehicle. Built using the Oculus Rift, Leap Motion, and a custom built buck to sit in to emulate a car while playing.
GOALS
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Create a cutting edge simulator that can travel to auto shows and conferences as an impressive stand alone piece
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Use Oculus Rift and Leap Motion to make an immersive controller free driving experience
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Allow Visa’s auto partners to sit behind the wheel and see Visa’s vision first hand
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Create four use cases: paying for parking, tolls, gas & drive thru
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Show Visas’s continued dedication to being a thought leader
