CONNECTED CAR

VR SIMULATOR

Visa

OVERVIEW

Well Played Studios worked with the Visa IOT Connected car team to produce the Visa Connected Car VR Simulator- a unique experience that offers consumers and auto executives a sneak peek into the future of payment on the road.

We collaborated with a fabricator to create the “buck”, where consumers sit down in a mock driver seat and dive into “The Era of the Connected Car” through a VR headset. The experience lasts around 5 minutes as the user is guided through a series of interactive payment moments from inside their vehicle. Built using the Oculus Rift, Leap Motion, and a custom built buck to sit in to emulate a car while playing.

GOALS

  • Create a cutting edge simulator that can travel to auto shows and conferences as an impressive stand alone piece 

  • Use Oculus Rift and Leap Motion to make an immersive controller free driving experience

  • Allow Visa’s auto partners to sit behind the wheel and see Visa’s vision first hand

  • Create four use cases: paying for parking, tolls, gas & drive thru

  • Show Visas’s continued dedication to being a thought leader

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PORTABLE SIMULATOR

Portable simulator that can affordably travel to conferences and auto shows.

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FUN AND EDUCATIONAL

Created a fun and educational tool that has aided Visa in their sales process.

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BUSINESS CONNECTIONS

Thousands of top level executives will walk away with memory that Visa executes on the cutting edge.

*Viewed in image, JP Morgan Chase CEO, Jamie Dimon, inside the Connected Car.

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MULTIPLE LOCATIONS

Simulator has large presence in Visa’s brand new innovation lab at their global headquarters in San Francisco.