OVERVIEW

Well Played Studios worked with the Visa IOT Connected car team to produce the Visa Connected Car VR Simulator- a unique experience that offers consumers and auto executives a sneak peek into the future of payment on the road.

We collaborated with a fabricator to create the “buck”, where consumers sit down in a mock driver seat and dive into “The Era of the Connected Car” through a VR headset. The experience lasts around 5 minutes as the user is guided through a series of interactive payment moments from inside their vehicle. Built using the Oculus Rift, Leap Motion, and a custom built buck to sit in to emulate a car while playing.

GOALS

• Create a cutting edge simulator that can travel to auto shows and conferences as an impressive stand alone piece 

• Use Oculus Rift and Leap Motion to make an immersive controller free driving experience

• Allow Visa’s auto partners to sit behind the wheel and see Visa’s vision first hand

• Create four use cases: paying for parking, tolls, gas & drive thru

• Show Visas’s continued dedication to being a thought leader