OVERVIEW

Well Played Studios worked with Visa to build an AR application that could introduce and promote the Tap To Pay feature and showcase Visa’s vision of the future of e-commerce. WIthin the app players can choose an item from a glass display case and “kick” the item into the field goal to add it to their shopping cart. Once they are ready to checkout they tap a button to pay using Visa’s Tap To Pay.

GOALS

• Showcase that Visa is a thought leader by utilizing the latest technology for the experience.

• Creatively combine components from VISA’s legacy brand with digital media.

• Create execution plans and trained 20 plus person staff to execute. 

• Create unique versions for the NFL Draft & Superbowl changing the artwork based off the events style guide.