Well Played Studios worked with Visa to build an AR application that could introduce and promote the Tap To Pay feature and showcase Visa’s vision of the future of e-commerce. WIthin the app players can choose an item from a glass display case and “kick” the item into the field goal to add it to their shopping cart. Once they are ready to checkout they tap a button to pay using Visa’s Tap To Pay.
Showcase that Visa is a thought leader by utilizing the latest technology for the experience.
Creatively combine components from VISA’s legacy brand with digital media.
Create execution plans and trained 20 plus person staff to execute.
Create unique versions for the NFL Draft & Superbowl changing the artwork based off the events style guide.