AR NFL SHOP

Visa

OVERVIEW

Well Played Studios worked with Visa to build an AR application that could introduce and promote the Tap To Pay feature and showcase Visa’s vision of the future of e-commerce. WIthin the app players can choose an item from a glass display case and “kick” the item into the field goal to add it to their shopping cart. Once they are ready to checkout they tap a button to pay using Visa’s Tap To Pay.

GOALS

  • Showcase that Visa is a thought leader by utilizing the latest technology for the experience.

  • Creatively combine components from VISA’s legacy brand with digital media.

  • Create execution plans and trained 20 plus person staff to execute. 

  • Create unique versions for the NFL Draft & Superbowl changing the artwork based off the events style guide.

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FAN EXPERIENCE

10,000+ people played the AR shopping game at the 2019 Super Bowl Fan experience and 2019 NFL Draft Fan Zone.

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*Viewed in image, Giants Star, Eli Manning playing the AR shopping Game.

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BRAND INTRODUCTION

10,000+ people were introduced to Visa TapToPay

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FUN ENGAGEMENT

Positive and fun engagement with Brand

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HAPPY PLAYERS

Consumers showed affinity towards the Visa brand by participating in the hands on experience