World Series VR

T-Mobile

OVERVIEW

Two weeks prior to the start of the World Series, we worked with T-Mobile’s team to produce 360 videos of batting practice, and warmups, during 3 games of the World Series. We coordinated with the MLB’s production team on the video shoot and loaded content into headsets. Working with 160/90’s fabrication team we built out a “dugout” for the users to sit in and experience being on the field during warmups and batting practice.

GOALS

  • Give diehard fans the once and a lifetime experience of being on the field with their favorite players

  • Build a management system to get the highest throughput possible

  • Use breakthrough software to manage all the headsets from one device

  • Provide the best possible gear and brand ambassadors for the experience

  • Create a high end experience as fast as possible, a new experience every game

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MOVING FAST

Coordinated with MLB, Fox, T-Mobile, and more within a week to create the experience

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MAKING THE FANS HAPPY

Fans and news outlets alike loved the experience

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HIGH THROUGHPUT

Over 1000 people had a rich VR experience over the course of 3 games

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MANAGING BRAND AMBASSADORS

Provided and trained a team of brand ambassadors to bring in and engage fans within the stadium