World Series VR
T-Mobile
OVERVIEW
Two weeks prior to the start of the World Series, we worked with T-Mobile’s team to produce 360 videos of batting practice, and warmups, during 3 games of the World Series. We coordinated with the MLB’s production team on the video shoot and loaded content into headsets. Working with 160/90’s fabrication team we built out a “dugout” for the users to sit in and experience being on the field during warmups and batting practice.
GOALS
-
Give diehard fans the once and a lifetime experience of being on the field with their favorite players
-
Build a management system to get the highest throughput possible
-
Use breakthrough software to manage all the headsets from one device
-
Provide the best possible gear and brand ambassadors for the experience
-
Create a high end experience as fast as possible, a new experience every game
MOVING FAST
Coordinated with MLB, Fox, T-Mobile, and more within a week to create the experience
MAKING THE FANS HAPPY
Fans and news outlets alike loved the experience
HIGH THROUGHPUT
Over 1000 people had a rich VR experience over the course of 3 games
MANAGING BRAND AMBASSADORS
Provided and trained a team of brand ambassadors to bring in and engage fans within the stadium
