ABOUT US
We partner with industry leaders such as Meta, Visa®, Verizon®, Paramount®, and Red Bull®, spearheading AR/VR, IoT, and voice activations at events like Comic Con®, the LA Auto Show®, The Super Bowl®, NFL Draft® and more.
As an Extended Reality(XR) development studio, we specialize in crafting branded experiences for marketing activations and home consumers. We empower brands to leverage emerging mediums for thought leadership and differentiation. At the forefront of AR/VR-related technologies, we pioneer innovation in Mixed Reality and Spatial Computing. Our commitment to staying ahead in AR/VR advancements drives us to explore new frontiers and embrace emerging technologies, shaping the future of immersive storytelling and interactive experiences. Well Played Studios is dedicated to pushing the boundaries of immersive technology to create unparalleled journeys that seamlessly blend creativity, innovation, and brand messaging.
Elliot Ordower
Co-CEO | COO
Prior to co-founding Well Played Studios, Elliot initiated his career as an independent music executive and artist manager, orchestrating over 500 live events witnessed by millions across 5 continents. His expertise lies in large-scale product development, operations and cultivating business relationships with clients. Since 2016, Elliot has overseen the production and management of 40+ AR/VR projects from inception to launch. His genuine passion for people has fostered valuable connections and paved the way for Well Played Studios to collaborate with esteemed clients.
Kayvan Boudai
Co-CEO | CTO
Kayvan is an VR pioneer who’s known for his role as lead programmer of Hover Junkers, the first multiplayer VR game on HTC Vive. As a former VR/Unity professor at Chapman University, Kayvan possesses specialized expertise in AR/VR and online multiplayer development. His skills empower him to spearhead multifaceted projects from conception to completion with precision and innovation.
Our Milestones
Beyond Projects
At Well Played Studios, we have been working together since 2002 to bring cutting-edge AR/VR solutions to our clients. Along the way, we have achieved several significant milestones that we are proud to share with you.
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2002
First Encounters
Elliot and Kayvan met on the middle school playground when they were only 12 years old. They stayed close friends for their shared passion for video games in Ms. Letrick's homeroom.
2016
Launch of Well Played Studios
After 14 years of friendship, shared interests in VR, complementary skills, and a mutual love for sushi rolls, Kayvan, working as a programmer at a VR company, and Elliot, with a strong interest in VR, both harbored aspirations of entrepreneurship. In September 2016, they joined forces to launch Well Played Studios.
2017
A Ripple Effect
In May 2017, we launched our first free VR game, Ripple Effect, featuring a collection of mini-games, which garnered global popularity across 190 countries. The success of Ripple Effect paved the way for our first client project with a fellow VR studio, where we developed their first game prototype. This milestone marked the beginning of expanding our portfolio and forging new opportunities and collaborations.
2018
Driving Innovation
Our first Fortune 500 client, Visa, entrusted us with a groundbreaking project: to create a stimulation concept for car manufacturers, allowing drivers to seamlessly use Visa cards for purchases such as gas, parking, tolls, and more, without needing a physical credit card. We played a pivotal role in pitching this innovative idea, which was subsequently developed by GM and Honda, revolutionizing the driving experience and transforming the way transactions are conducted on the road.
2020
Sound of Success
In 2020, Well Played Studios partnered with Paramount to create A Quiet Place VR, marking our way into cinematic VR. Demonstrating full-body tracking on the HTC Vive, our success secured a multi-year retainer with Paramount Global’s Department of the Future.
2021
Medical Innovation
In 2021, Orcana enlisted Well Played Studios to integrate augmented reality into the operating room. Our custom technology facilitated multiple successful surgeries, marking a significant advancement in medical innovation.
2022
Planets and Aquisitions
In 2022, Well Played Studios experienced a bustling yet rewarding year, marked by the completion of several intriguing projects. First Film Festival: Our VR art piece, Planet City, earned a spot at the 2022 Tribeca Film Festival. The success at Tribeca opened doors to various global festivals and multiple museums. Complete Acquisition of Overrun Games: After providing funding and acting as a publisher for the game Arcaxer, we decided to acquire Overrun Games. Arcaxer has since garnered over 100,000 worldwide sales, becoming a fan favorite RPG among Virtual Reality enthusiasts. The Overrun Games team has also played an instrumental role in our diverse client projects.
2023
Multiplayer X8
In 2023, Well Played Studios achieved a significant milestone by launching our first e-sport multiplayer game, X8. Originating from a casual conversation between friends while surfing, X8 evolved into an international collaboration between Well Played Studios and Thirdverse. This 5v5 hero shooter for Virtual Reality quickly ascended to the top ranks of VR gaming, hosting multiple esports tournaments worldwide since its launch.
2024
New Horizons
In 2024, Well Played Studios achieved another milestone by launching our first Horizon Worlds Experience. We created a free-to-play game for the game show Survivor, exclusively available on Meta Quest headsets within their Horizon Worlds platform. This project marked a significant first as we simultaneously collaborated with two of our major clients, Meta and Paramount Global, who own CBS. This marked the first time a Horizon’s World experience had a national Television commercial campaign.
Introducing the Genius Minds Behind Well Played Studios.
Well Played Studios has assembled a team of top talent from a variety of backgrounds who share a common passion for innovative technology. With their expertise and dedication, we deliver top-notch AR/VR solutions to our clients. Get to know the experts behind Well Played Studios.
