Release Date
October 25, 2019
Dev Time
2 weeks
Client
T-Mobile
Tech
Virtual Reality (VR)
Platform
Oculus Go
Industry
Entertainment
World Series VR
1
Challenge
Producing 360° video content for the World Series required coordinating multiple teams with a very short lead time.
Solution
Well Played Studios collaborated with MLB’s production team to produce high-quality VR friendly footage during batting practice and warmups, ensuring the content was ready for each game.
2
Challenge
Managing staffing, training, and equipment logistics at the World Series was complicated by the need to operate with a small crew due to the strict security protocols in place.
Solution
Well Played Studios trained a small, highly skilled team to handle both the VR technology and fan interactions efficiently. The use of top-quality gear ensured smooth operations, while the lean crew was able to navigate security constraints and deliver a premium experience without compromising quality or throughput.
3
Challenge
Handling a large number of fans at such a high-profile event required an efficient management system to ensure smooth operations.
Solution
The team utilized a software solution to manage all VR headsets from a single device, optimizing throughput while providing seamless experiences for fans.
Well Played Studios partnered with T-Mobile to create a 360° video experience of World Series warmups and batting practice, coordinating with MLB’s production team and fabricators to build a custom dugout, offering fans an immersive, on-the-field VR experience while optimizing headset management for high event throughput.
Well Played Studios partnered with T-Mobile to produce 360° videos of batting practice and warmups during three World Series games. Coordinating with MLB's production team, they captured footage and loaded it into VR headsets. In collaboration with 160/90’s fabrication team, they built a custom "dugout" for fans to experience the field from a player's perspective. The goal was to offer fans a once-in-a-lifetime opportunity, while utilizing breakthrough technology to manage the headsets efficiently and create a premium, high-throughput experience for each game.
Results
The World Series activation was a huge success, offering diehard fans the unique experience of being virtually on the field with their favorite players during batting practice and warmups. Thousands of fans participated, giving them an exciting introduction to T-Mobile's 5G technology. The activation's popularity extended globally, as international TV crews filmed and featured content from the booth in their broadcasts, further enhancing the reach of both the VR experience and T-Mobile’s brand visibility during this prestigious event.
Gallery
