Release Date
October 22, 2023
Dev Time
6 weeks
Client
Qualcomm
Tech
Augmented Reality (AR)
Platform
Lenovo A3 Glasses
Industry
Art
Qualcomm AI
1
Challenge
Within a tight 6-week timeframe, we faced the formidable challenge of integrating multiple cutting-edge software platforms—Snapdragon Spaces XR and Stable Diffusion—with a diverse array of hardware components, including the Lenovo A3 headset, Motorola Edge +, and the latest Qualcomm chipset. Our objective was to seamlessly merge these technologies into a cohesive and groundbreaking VR experience.
Solution
Our team worked around the clock on development. We implemented a rigorous schedule of multiple Qualcomm check-ins per week to ensure consistent progress and alignment with project objectives. Additionally, we organized several in-person demo days at Qualcomm offices, providing opportunities for hands-on demonstrations to engineering teams, marketing personnel, and senior executives. These sessions fostered invaluable collaboration and feedback loops, driving the project towards its successful fruition.
2
Challenge
Our goal was to design a modular experience capable of seamlessly adapting to both small and large spaces, ensuring accessibility and enjoyment for a wide range of users.
Solution
Meeting the challenge of creating an engaging experience adaptable to different space constraints demanded a blend of creativity and technical innovation. Our solution was to set the experience in a virtual art gallery—a versatile environment that could dynamically scale based on available space. This strategic choice not only allowed for organic growth but also ensured that users could immerse themselves in the content regardless of the size of the deployment area. By leveraging this flexible setting, our artists seamlessly balanced spatial design, interaction mechanics, and content delivery to maintain a consistently immersive and engaging experience across diverse environments.
3
Challenge
We undertook a groundbreaking challenge: running stable diffusion locally and augmented reality (AR) simultaneously on a phone. This required developing across multiple hardware generations, collaborating closely with engineers to pioneer a never-before-achieved solution.
Solution
Our development path required an R&D style approach. We created a best case scenario knowing that it was possible the hardware would not be be available in time for the event and even if it was available it might not support it but that would ultimately get us to a good final product. Our agile development practices and innovative problem-solving ensured seamless integration and optimal performance across evolving hardware platforms.
To navigate our development path effectively, we adopted an R&D-style approach. Recognizing potential hardware availability challenges, we crafted a best-case scenario strategy. Our agile development practices and innovative problem-solving were pivotal, ensuring seamless integration and optimal performance across evolving hardware platforms. This foresight allowed us to anticipate and address potential obstacles, ultimately leading us to deliver a robust final product.
Qualcomm stands as a global leader in wireless technology, driving advancements in smartphones, tablets, and IoT devices, including innovations in AR/VR.
Qualcomm stands as a global leader in wireless technology, driving advancements in smartphones, tablets, and IoT devices, including innovations in AR/VR. With a history of breakthroughs in mobile connectivity, Qualcomm plays a key role in the evolution of 5G and beyond. Trusted by industry giants and consumers, their cutting-edge chipsets are instrumental in shaping the future of mobile technology, including AR/VR experiences.
The Snapdragon Summit is Qualcomm's annual event where they unveil the latest in mobile tech, from flagship processors to trends in AR/VR and 5G. The summit drives innovation through hands-on demonstrations and insightful keynotes, reinforcing Qualcomm's commitment to shaping the future of mobile technology.
Qualcomm hired Well Played Studio to create an experience that combined AR & AI that they could show attendees of their event.
Results
Our collaboration with Qualcomm for the Snapdragon Summit was a great success, showcasing an innovative experience that seamlessly integrated AR and AI. Launched on schedule, the experience captivated a high percentage of attendees, many of whom expressed genuine excitement and engagement. The creative art elements we incorporated added a layer of fun and interactivity, allowing guests to explore the potential of Qualcomm’s latest technology in an immersive and memorable way.
Gallery
